m.a.howard

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Mon, 17 Jun 2013 20:53:10 -0400

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Sun, 16 Jun 2013 18:17:25 -0400

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Sun, 16 Jun 2013 18:16:00 -0400

The Parthenon (at Centennial Park)

Sun, 16 Jun 2013 18:13:30 -0400

The Parthenon (at Centennial Park)

#Tennessee

Sun, 16 Jun 2013 18:01:07 -0400

#Tennessee

"Are not all lifelong friendships born at the moment when you meet another human being who has some..."

Thu, 13 Jun 2013 20:39:33 -0400

“Are not all lifelong friendships born at the moment when you meet another human being who has some inkling…of that something which you were born desiring, and which beneath the flux of other desires and in all the momentary silences between the louder passions, night and day, year by year, from childhood to old age, you are looking for, watching for, listening for?”

- C.S. Lewis, The Problem of Pain (via thatkindofwoman)

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Thu, 13 Jun 2013 20:36:35 -0400

Thelma & Louise. @andipierce

Thu, 13 Jun 2013 20:32:27 -0400

Thelma & Louise. @andipierce

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Thu, 13 Jun 2013 08:55:17 -0400

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Thu, 13 Jun 2013 08:54:32 -0400

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Thu, 13 Jun 2013 08:53:24 -0400

Re-gram | Re-title “Words for life”

Wed, 12 Jun 2013 17:02:24 -0400

Re-gram | Re-title “Words for life”

For 2013, Caribou Coffee sought to refocus and evolve its brand...

Wed, 12 Jun 2013 10:53:49 -0400

For 2013, Caribou Coffee sought to refocus and evolve its brand presence. The exploration led to a core insight that became a theme for the new campaign: “Life is more than coffee. That’s why there’s coffee.” The theme is an extension of Caribou’s longstanding tagline, “Life is short. Stay awake for it.” and demonstrates how Caribou and its fans view life.

The campaign includes 15 and 30 second television spots, radio, cups, napkins, a 3D billboard, and in-store posters and manifestos. All the work features inspirational “life-isms” meant to encourage fans to think of their coffee as more than just a daily routine, but a personal experience that fuels their day and their passions.

Beautiful photography, iconography and type is intended to draw consumers in, offering a sense of wonder and exploration, inspiring coffee drinkers everywhere to enjoy the best that life has to offer.